Events

« Friday February 03, 2012 »
Fri
Start: 7:00 pm
Orca Books is proud to welcome local author and television producer Elaine Smitha to the store to discuss her recent book, Screwing Mother Nature for Profit.  As corporate greed wreaks havoc on our planet, this very topical book explores, with imagination and intelligence, how we can live in harmony with each other and with nature. Ransacking pristine forests, vandalising sacred lands and exploiting nature the world over: there are no limits to what Big Business will do to turn a profit. But in this revelatory book, renowned businesswoman Elaine Smitha takes on the corporations and governments, showing them how to clean up their act by adopting the characteristics of the
one thing they are damaging the most: Mother Nature herself. By examining the power of nature in fostering cooperative competition, she invites companies and governments to alter their ways and create a sustainable future for their business models and for the rest of the world. How can organisations function in a more natural, ethical and rewarding way? Elaine Smitha answers this vital question in a forthright and timely guide to keeping our profits healthy and our planet clean. Inspired by the ‘new biology’, based on a reinterpretation of the mechanics of the body at a cellular level, she offers radical, important and thoroughly convincing solutions to a pressing global problem.
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